My posts of the necklaces I made from vinyl records are goin g CRAZY on instagram! My first post on instagram was 10 weeks ago. I was a little leary of why I would have an instagram page for a new business. I had questions like “What do I post?” and “how do I know if people are seeing this?” and the “how will this compute into sales?”.
I am still not sure how that is calculated still. But I do know that when I post a new necklace I designed from a vinyl record onto Instagram, my phone immediately starts showing me likes. Even better, those same people start liking some of my other posts.
My smart business social media sister, Blue Egg Photography, introduced me to some key instagram suggestions.
First of all, make sure there is a link to your Bebe Anne Designs Etsy Shop. If people are interested in pricing or in looking at more of your vinyl record jewelry items, you better give them a place to go to. The link, whether Etsy or another website, needs to be easy to find in your description. You cannot repeat this enough!
Second, never ever ever post a picture WITHOUT also adding a link or reference to another social media page, your square.com page, or your etsy page. If you look at my attached photos of vinyl record jewelry, you will see I have watermarked them with my etsy page. At first, I put my facebook page on everything. That was fine to do as long as my goal was to increase my presence on facebook. I found that most facebook users are on instagram for a different reason. Many do not have relatives or parents on their instagram page, so it seems to be a safe zone, or so they think. Oh, I haven’t shared my instagram hyper link yet — INSTAGRAM! (PS go follow me!)
When I first started connecting social media 10 weeks ago, I was at a loss trying to figure out how to get followers. I didn’t want followers I had to pay for, although I have had many offers come up! I wanted followers that enjoyed my style, my product and also inspired me. Hashtags are still HUGE. 99% of the “like” and “comment” madness on my vinyal recard pendants are due to #hashtags. Tagging my favorite band, record, holiday or trending subject have been rewarding.
As of this week, I have 67 followers. I have had 4 sales this week on my etsy account from people I do not know! Yes, that is a huge deal! Friends and family have ordered from me, but to get a sale from a stranger!!! It is because we have something in common. Vinyl Records, Music, a dream concert, band or a memory of a music inspired moment.